The index is global and not country or industry sector specific and designed for all companies in the global travel and tourism industry whether large or small, supplier or principal. The index is accessible to corporate buyers and consumers to identify travel and tourism companies who are making a difference. Alternately users can rank their own performance without having to share it publicly.

Companies who are new to sustainability can identify areas for action and focus using the index. Index reports are automatically generated to assist clients identify future improvements required to increase sustainability.

The index can also be used to assess and improve supply chain sustainability. Index users can demonstrate their achievements to prospective and existing suppliers and clients, supporting increased sustainability focused procurement.

Destination & National Tourism Benefits

The Green Globe Index, with its independent global platform provides a range of benefits for individual users, from early engagement with sustainability, to indexing, communication and performance assessment. The Green Globe Index has a enormous value as a tool for entire destinations, national tourism offices and local/national governments to support and implement national programmes.

As destinations engage with sustainability and support action by stakeholders to achieve sustainable outcomes, managing and monitoring process is a key challenge. In a city, national or regional destination, there are a large number of accommodation, transport, and professional travel/tourism service providers.
In addition, destinations have a substantial primary supply chain for stakeholders, large supporting infrastructure and many visitor attractions that need analysis. This can include hundreds of stakeholders at different levels of engagement. The Green Globe Index is the only global common disclosure and measurement platform that encompasses all travel and tourism stakeholders.

For destinations it provides the following benefits as destinations travel on the path to full certification and regulation. These benefits may be summarised as follows:

1. Low cost implementation.
2. Ease of use, online data entry and webinar support.
3. Ranking of all destination stakeholders by category and performance.
4. Carbon emissions Scope 1 & 2 measurement.
5. Analysis of stakeholder performance in 8 main subsets, including policy strength, water use, energy use, waste management, supply chain management and carbon reduction attainment.
6. Inclusion of index users on a global index to support sustainable purchasing by corporate buyers and consumers.
7. Monitoring of performance and identification of areas for targeted training and support to increase performance.
8. Reliable data supported by random auditing